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Third Person is an advertising, marketing & web design company that achieves exceptional results by always putting the customers of our clients first. Read more...		Planning your trade show... REMEMBER TO SAY “HELLO” & “THANK YOU” Welcome to trade show season 2010-2011! As you plan your show invitations, graphics, give-aways, in-booth events and more, allow us to remind you to plan two of the most crucial, yet often neglected, elements of your trade show success — Saying hello and thank you. To get people into your booth, very few things rival the results you’ll get from simply having an outgoing, personable greeter saying hello to everyone that passes by. It captures attention like very few other things can. In addition, a greeter can build brand awareness, explain the offer, qualify the lead, and, even nurture a sale. Try getting a sign to do that! For converting show leads into actual customers, nothing beats simply saying thank you. It doesn’t matter so much how you do it... by email, direct mail, telephone, social media... the point is that you actually do it. Unfortunately, most companies have every intention of saying thank you in one way or another, but when the show is done and the excitement has died away, so does the intention to say thank you. Our suggestion? Do everything you can now to put your post-show thank you efforts on auto-pilot. Interested in making your next trade show better than ever? Let Third Person help you— Contact Melinda at melinda@third-person.net or visit the Third Person web site. Maximize your web results... GET YOUR FREE SEO CHECKLIST With the help of some of the most popular search engines, such as Google and Bing, your web site could be garnering leads and generating sales 24 hours a day, seven days a week, all year round. That’s what search engine optimization is all about -- getting your web site to rank as high as possible for relevant search terms. Make sure you’ve completed the fundamental steps towards getting the best search engine rankings for your site — Download Third Person’s FREE SEO CHECKLIST now. Need help with your web site SEO? Sign up to receive the FREE email learning series - "7 Simple Steps to Basic Search Engine Optimization".
Measuring Social Media ROI … For Real Social Media as a marketing and advertising medium is clearly here to stay. But, the days are numbered for the fluffy metrics that we currently use to measure its ROI. In business, you need to be able to answer the question -- Did that marketing effort lead to actual sales? Frankly, the way we're currently answering the question — namely, assigning guesstimated values to fans, followers, retweets, and mentions — makes a mockery of any serious social media marketing efforts. Instead of trying to assign a meaningless values fans or followers, why not try actually trying to measure sales the same way traditional marketing & advertising mediums do? READ MORE... Perspectives is written by Ms. Melinda Caughill, Partner at Third Person, Inc. Melinda is well versed in the areas of strategic marketing, franchise advertising, direct mail, trade shows, social media, and more. She teaches courses for entrepreneurs at the University of Wisconsin-Milwaukee and is a sought-after marketing, social media and entrepreneurial speaker. Third Person Advertising & Web Design 205 W. Highland Ave., Suite 308 Milwaukee, WI 53203 Ph: 414-221-9810 Fx: 414-221-9812 www.third-person.net