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With the help of some of the most popular search engines, such as Google and Bing, your web site could be garnering leads and generating sales 24 hours a day, seven days a week, all year round. That’s what search engine optimization is all about -- getting your web site to rank as high as possible for relevant search terms.

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Make sure you’ve completed the fundamental steps towards getting the best search engine rankings for your site — Download Third Person’s FREE SEO CHECKLIST now.

Measuring Social Media ROI … For Real

Social Media as a marketing and advertising medium is clearly here to stay.  But, the days are numbered for the fluffly metrics that we currently use to measure its ROI.

In business, you need to be able to answer the question -- Did that marketing effort lead to actual sales?

Frankly, the way we're currently answering the question — namely, assigning guesstimated values to fans, followers, retweets, and mentions — makes a mockery of any serious social media marketing efforts. Instead of trying to assign a meaningless values fans or followers, why not try actually trying to measure sales the same way traditional marketing & advertising mediums do?