2012 in Review

Highlights from our Life at Brady area of sustainable performance in 2012 include:

Refreshing Brady's Corporate Values
Strong values are nothing new at Brady – we've always had, and always will have, strong values. They are part of what has made us successful for nearly 100 years. When we consider the tremendous growth we've experienced as a company over the years, the growth that we further hope to achieve in the future and its impact on our workforce, we know it is imperative to be grounded in a common and relevant set of corporate values. In early 2011 we initiated a refresh process. We began with a listening session with senior leadership to determine what was special to them, what was critical to be maintained and what may be obsolete based on changes in the world and at Brady. After a detailed review process with our global human resources teams and regional business leaders, followed by a quiet time for reflection to be sure that our actions truly matched our words, we rolled out our refreshed values to the global organization. For the first time there is a value dedicated to sustainability (see "Protect Our Future" in the chart below).

BRADY VALUES
	Focus On The Customer Our passion around understanding our customers gives them the confidence to partner with Brady to help improve the performance of their products and keep their employees safe and productive. We remain focused on developing the most innovative products and providing unparalleled customer service. We know that every time our customer's buy our products, they have a choice, and their loyalty is what strengthens our resolve to serve them better. Watch Video
	Invest In Our People Our people are what makes Brady a great company, and their development and motivation are key to our success. We strive to create an environment where employees have the opportunity to excel and grow. One of the special things about Brady is that individuals at any level of the organization can, and do, make a difference in our future. Watch Video
	Embrace Teamwork Our strength does not come from one individual, but from the collective energy that we create when working together. We seek out diverse backgrounds and viewpoints because we know this will result in a better solution. We approach our job with a positive, "can-do" attitude and support each other at all times – especially when things are not going so well. We view every challenge as an opportunity to get better and openly share our successes and failures so that we can learn from one another. Watch Video
	Excel At Everything We Do Our tag line of "When Performance Matters Most" describes the way that we approach every aspect of our business. We benchmark our performance against other world-class companies, and relentlessly focus on being in the top tier amongst them all. Our passion for performance is what helps us attract and retain employees who want to be part of a winning team. Watch Video
	Be Bold & Decisive We encourage and reward innovation and bold decision making. We value entrepreneurial thinking which challenges the status quo and stretches our thinking. We recognize the importance of gathering data, but also value business judgment to make decisions and keep the organization moving forward. We expect once a decision is made that everyone stays on task. Watch Video
	Protect Our Future We are proud of our history and want to ensure the business and our surrounding communities prosper for generations to come. To ensure this we pursue the development of innovative, eco-friendly products and services, apply sound environmental stewardship and safety across all areas of our business, and give back to the communities where we live and work. Watch Video
	Win The Right Way We win the right way by never compromising integrity. Everywhere in the world we are committed to the highest standard of ethical behavior, not because we are told to, but because we take pride in knowing that when we win, we win the right way. We are open and honest in our dealings with our customers, our suppliers and each other. Watch Video