Engaging Our Stakeholders
We understand that our company's sustainability strategy cannot be successful without listening to and considering the concerns and feedback of our stakeholders – those individuals and organizations that can affect, or are affected by, our company. Dialogue with our stakeholders helps us identify leading social and environmental business practices that can help reduce our global footprint.
Because of this, we are committed to engaging our key stakeholders to ensure we take into account different perspectives on our strengths and weaknesses, identify trends and issues early, and respond in a proactive manner. In fact, a major driver for initiating this public sustainability reporting process was to better inform our key stakeholders about our sustainability strategy and programming.
Brady's key stakeholders include employees, customers, governments, suppliers, industry associations, investors and our local communities.
| EXAMPLES OF HOW WE ENGAGE OUR STAKEHOLDERS ON SUSTAINABILITY |
Employees
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Report Out Contest (global)- In 2012, Brady encouraged employees to submit their stories of sustainability success for inclusion in the sustainability report. This effort allowed employees to showcase what is meaningful to them and how they relate to sustainability at Brady. Once stories were submitted, employees voted on their favorites. Forty-five stories were subimitted and 500 votes cast. Click here for a list of all submitted stories.
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- President's Exceptional Value Award Program (global) – Revised and re-launched globally in 2011, the company's highest award program recognizes employee achievement in categories including "Living Our Values," "Innovative Thinking," "Entrepreneurial Spirit," "Inspirational Leadership" and "Financial Impact."
- Green Teams (regional/local) - Employee volunteers work towards a mission to define, deploy and drive sustainability activities, initiatives and projects in our businesses.
- Treasure Hunts (regional/local) - Brady holds annual "hunts" to identify efficiency or other environmental improvements related to our production processes.
- Brady Walk for Community (regional/local) – Initiated in 2011 at Brady's Corporate Headquarters, the walk gives employees an opportunity to raise funds for their favorite charities in a fun and healthy activity.
- Inside Brady (global) – Brady's intranet for employees provides up-to-date information on company policies, programs and news, including sustainability topics and feature articles on sustainability activities globally.
- Voice of the Employee (regional/local) – Modeled after Brady's "Voice of the Customer" program, this formalized activity solicits feedback directly from employees.
- Women's Leadership Alliance (regional/local) – This new initiative at Brady is focused on fostering leadership diversity at the company and was launched following a specific request and plan design presented by a group of female employees at Brady.
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Customers
- Electronics Industry Citizenship Coalition – In 2011 Brady adopted the EICC Code of Conduct at 18 facilities in 12 different countries and began formally reporting to select customers on our performance against the code at these sites. The aim of the code is to improve efficiency and social, ethical and environmental responsibility in the global supply chain.
- Voice of the Customer – Brady's formalized VOC program was designed to ensure that we are meeting and exceeding customer needs and preferences in products and services.
- Direct conversations with specific customers who show interest in Brady's sustainability performance data and information.
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Industry Associations
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Investors
- Updates on sustainability are included at annual meetings with investors.
- Direct conversations with specific investors – including those from the socially responsible investment community - who show interest in Brady's sustainability performance data and information.
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Local Communities
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In 2012, Brady expanded the North American Employee Volunteer Program to all 12 sites in North America.
- Employee Volunteer Program – Brady supports and encourages employees to invest in the human and social capital of our communities through active service.
- Brady Corporation Foundation Activities – In addition to providing annual grants, Brady works side-by-side in partnership with community organizations to improve programming efficiency and effectiveness.
- Donors Forum of Wisconsin –As an active Board Member, the Brady Corporation Foundation gains first-hand knowledge of best practices in corporate foundation giving.
- Giving by Numbers – Brady benchmarks itself against best practices in community giving through this organization to help Brady improve its community engagement strategies.
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